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Messaging Workshops
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Team Experience
Company: Comptel
Brief: Take what was a largely unknown and timid industry-leader and give it a voice
Help its many divisions come together to “make a stand” and learn how to talk about and promote itself
Develop messages that convey the best aspects about the company and effectively and proactively counter claims by competitors
Create messages and a strategy that is in keeping with the new CEO’s aggressive marketing strategy
Activities: Research into competitors’ industry/press/analyst reputations, media coverage, message penetration, and public presence and profile
Two messaging sessions: one with a select number of pre-identified leaders; and, another with a larger representation of the company to gain their input and buy-in for the corporate values and messages based on the company’s solution advantages, robustness, and customer relationships
Results: Development of a messaging report that was used to guide all future strategy and content for marketing activities and media interviews
Other Surrey House Messaging Workshops team experience includes
Motorola, Tideway Systems, SpinVox, British Airways (Americas), SC Johnson Wax, United States Enrichment Corporation, Logicair, Pharmacia Animal Health, and Serco.
