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Jump to another case study:
Client: Mercedes Benz
Brief: Help designated official Mercedes-Benz spokespeople seamlessly integrate messages into responses to press questions
Teach the spokespeople verbal self-defence and avoid interview traps and pitfalls
Activities: Media training session that focused on:
- Interview skills
- Differences in tactics & strategies
- Distinctions between print & broadcast interview approaches / styles
Note: In-house former top-flight journalists are used for the training, supported by prominent broadcasters
Spokespeople gained confidence and an exceptionally high level of media interview skills proficiency along with a manual of tips and exercises to help them maintain their skills
Other Surrey House Media Training team experience includes
The Republic of Ireland, Atomic Energy Authority, Trealor Trust, AIRMIC, NAEA, Chubb, Serco, Leatherhead Food, SpinVox, Sutton and East Surrey Water, Comptel, Canadian Tourism Association, Motorola, SCJohnson Wax, British Airways (Americas).
