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Media Training
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Client: Mercedes Benz
Brief: Help designated official Mercedes-Benz spokespeople seamlessly integrate messages into responses to press questions
Teach the spokespeople verbal self-defence and avoid interview traps and pitfalls
Activities: Media training session that focused on:
- Interview skills
- Differences in tactics & strategies
- Distinctions between print & broadcast interview approaches / styles
Note: In-house former top-flight journalists are used for the training, supported by prominent broadcasters
Spokespeople gained confidence and an exceptionally high level of media interview skills proficiency along with a manual of tips and exercises to help them maintain their skills
Our media training clients
Public sector; Atomic Weapons Establishment (AWE), Audit Commission, Cambridge University, Capita, Home Office, Irish Government, London Borough of Croydon, London Borough of Sutton, Lord Mayor of the City of London, MPs, Surrey Local Resilience Forum, The Association of Local Authority Risk Managers (ALARM), Treloar Trust.
Private sector; China Light and Power (Hong Kong), Chubb Insurance, Churchill Retirement Living, Electrical Safety Council, Expedia, Federation of European Risk Management Associations (FERMA), Glaxo Pharmaceuticals, Incorporated Society of Valuers and Auctioneers (ISVA), Leatherhead Food Research Association, Mercedes, National Association of Estate Agents (NAEA), NG Bailey, Novartis Pharmaceuticals, Phoenix Gas, Roussell Laboratories, Saatchi and Saatchi, School of Economic Science, Scottish Hydro, Serco, Southern Water, Sutton and East Surrey Water, The Chartered Quality Institute, Three Valleys Water, The Association of Insurance and Risk Managers (AIRMIC), Trust Mark
