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Integrated Programmes – Insurance & Pensions
Surrey House has carried out significant work with clients in the pensions arena since its inception more than 20 years ago. There has been a raft of challenges and changes facing fund managers, employees, and regulators since then.
The integrated services Surrey House provides these clients covers everything from internal communications to publishing; from media relations to contributor collateral materials.
Jump to another case study:
Client: Balfour Beatty
Brief: Develop and manage a communications programme that provides helpful information to, and educates, stakeholders (fund contributors) through publications and new media.
Address pension fund challenges proactively and reactively via appropriate public relations channels
Activities: Includes magazine publishing, and direct mail to external and internal audiences
Results: Development of new and innovative communications tools to inform and educate fund members and other stakeholders
Increased member confidence in the pension fund and its managers
More member interest and participation in fund activities
Ability to address external challenges to the integrity - or strength and security - of the fund
Excellent, award-winning print communications tools
Special Note: This integrated programme also included popular road shows to meet and speak with pensioners across the UK
Experts in this arena say that no other FTSE company matches this level of communication and engagement with its pensioners
