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External Direct Mail
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Periodic
Client: Sutton and East Surrey Water (SESW) – Your Water
Readership: Water customers in the Sutton and East Surrey supply area
Brief: Fulfil the Ofwat requirement to inform and communicate with customers about issues relating to:
- SESW’s capital expenditure on infrastructure and other improvements
- Water usage and conservation tips for the home and garden
- Environmental concerns
- Education and children’s programmes
- Tour information of treatment works
- Billing explanation and charging information
- Customer satisfaction and water quality
- Special crime watch information regarding bogus callers
- Important numbers for services, inquiries, and reporting
- Community engagement
Note: A recent readership survey revealed the publication is remembered and read by customers
Other External Direct Mail Clients
- White & Son estate agents
- Other Sutton & East Surrey Water booklets, pamphlets, and mailshots
- Water Resources for Teachers
- Newsflow for Schools
