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Client: ESOMAR, the global organisation for enabling better research into markets, consumers and societies. With circa 5000 members in 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making
Brief: Host a top-level media roundtable event in London on short notice
Identify, decide, and develop a programme around a burning issue on which ESOMAR was uniquely qualified to speak
Prepare the programme itself and any related materials
Research and select an appropriate venue
Recruit panellists from leading corporations & organisations
Secure journalist attendees from leading media outlets
Create and prepare journalist packs
Activities: Liaise with major companies to secure an appropriate market research spokesperson
Secure an appropriate, awe-inspiring venue in London
Court, invite and secure journalists
Create all collateral materials
Results: Hundreds of cuttings from UK and broader European press
Position ESOMAR as the UK, European, and global thought leader on market research
Built relationships with influential media that will call upon ESOMAR for comment in future for stories and comment
Excellent relationships with corporate research experts who belong to competing organisations
Laid the foundation for a successful Annual Conference in London later that year
Other Surrey House Event Management team experience includes
Members of our team have also worked with the United Nations Global Youth Forum, La Organizacion de los Estados Americanos (part of the UN), the US FDA Centre for Human Aging and Nutrition, as well as many Fortune 500 companies and major utilities in the UK, the US and across EMEA, to coordinate and execute major events.
