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NBC International case study

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Client: NBC International (focused on nuclear, biological, chemical threats)

Readership:Senior officers and decision makers in the military and civilian forces worldwide who are responsible for countering the CBRNe (chemical, biological, radioactive, nuclear explosives) threat

This includes those active in research, procurement, planning, and operational usage

Relevant ministries and departments of defence also subscribe to NBC International, and many of the world’s NBC schools where military CBRNe units and first-responders are trained

Brief: Create, produce, market and distribute a magazine that shares best practice between the military and civilian sectors, helping to facilitate much needed greater inter-agency interoperability than ever before to meet these CBRNe threats

Considering that the CBRNe threat changed from a Cold War to a terrorist scenario, NBC International was created to provide stakeholders with the information they require to make the transition more easily from one set of threats to another drastically different set

Note: In less than a few years, the magazine has gone from a launch publication to being the world’s foremost CBRNe magazine


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