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What We Do
PR & Marketing Communication
Analyst Relations
- Provide analysts with information when they need it, before anyone else, and days – if not weeks or months – ahead of the press
- Update them on a regular basis with news before its news
- Let them in, confidentially, on plans almost ready to launch
- Enlist them as a communications partner
- Make certain they see your client and their offering favourably
...And they will position your client positively in reports, interviews with the press, and in opinion pieces for the media
Jump to another case study:
Team Experience
Company: TIBCO Software
Brief: Establish relationships with EMEA-based analysts for a Silicon Valley-based enterprise software company
Activities: Pre-brief analysts on TIBCO’s activities in specific business arenas and technology sectors
Arrange and facilitate briefings between highly technical specialists and analysts
Develop materials for briefing analysts
Write articles for analyst’s magazines and reports
Arrange analyst tours to California and New York offices as well as corporate events, such as user group meetings and independent industry events
Damage control - maintained superior relationships with all analysts – even in cases when good news was in short supply
Became the official conduit and main point of contact for all EMEA analyst contact, relationships, and information flows
Results: Established and managed relationships with all the relevant analysts at an unprecedented level of excellence for the company.
Positioned TIBCO as an industry leader and primary resource for all information in its business sectors
